One of the most powerful tools in any marketing professional’s toolkit is video. What used to be a rarity is now becoming more common, with niche businesses even investing in video marketing. Whether it’s for advertising campaigns, product launches, or brand activations, videos have proven to be an indispensable component of the marketing mix.
And it’s easy to see why. According to the 2019 Internet Trends report, online video accounts for 80 percent of all Internet traffic. Over 2 billion people consume digital media every day, including online video. And videos posted on social media are 12 times more likely to be shared compared to text or images. If you want to reach and engage your target audience, you need to invest in video marketing.
Best of all, you don’t need an in-house team to create videos for your brand. Event management companies can help with content creation and management. Here are a few things you need to keep in mind when creating a video marketing strategy. Let’s start.
1. Stick to a schedule
It’s essential to plan a publishing schedule when posting videos on social media. Random posts can be confusing to viewers, especially to those who follow your page. For instance, you can create a storyline for viewers to follow, with each video serving as a mini-episode.
Even if you’ve created multiple content plans for your videos, you need to stick to one publishing schedule. For instance, if your page has historically posted videos on Tuesdays and Fridays, then you shouldn’t deviate from that schedule. You can, however, make exceptions for product launches or announcements.
2. Show off your products
If your brand sells products that require instructional guidance, you can create videos that show how to use them safely and properly. This can aid in the buyer’s decision-making process. If they have any questions about your products, they can always check your videos.
Many people also look at reviews before buying products. You can send your products to popular reviewers to build hype ahead of the launch date. Just keep in mind that you have no control over what reviewers will say about your product, so consider that before sending out review units.
3. Tell a story
The best videos are ones that tell good stories. One of the best ways to improve audience engagement is to create a storyline. If your video resonates with your viewers, they’re more likely to share it on their social media.
Instead of a boring generic marketing video, think of ways to tell stories that present your brand and products in exciting and creative ways. You can create a video campaign about how your products have impacted your customers. Or you can tell the story of how your brand started.
4. Create a brand personality
Videos are an opportunity to showcase your brand’s culture and personality. You want your brand to seem human and approachable as a contrast to the bland corporate personality of your competitors. Think about what sets your brand apart from your rivals, and show that in your marketing campaigns. Develop loyalty among your customers by putting a human face on your business.
These things will help you create a video marketing strategy for your brand. Videos will remain the predominant marketing medium in the foreseeable future, so you need to center your marketing campaigns around creative and engaging videos that will engage your customers.